Good Afternoon Warriors.. I am on the verge of starting my journey as an internet marketer. After countless hours of research. I found a question in which I cannot seem to find a answer. To my knowledge around the 2010 era? Simple landing pages converted up to 8x more than the flashy ones. Now in 2017 I have noticed landing pages are the opposite with tons of colors and beautiful landscapes for backgrounds.. To further my research I opted-in a few lead magnet funnels in my niche. 5 out of the 6, their "Lead Magnet" (ebook/report) had accented art designs on every page behind the text. Is this an industry standard now? is this something that i should be doing? could it really boost conversions? Off the top of my head, it may seem like a good idea. After I think on it though.. I feel like if I made my ebook/report look really flashy it could distract "my prospect" from the eye opening content inside! Your Thoughts?